Attract Your Ideal Customer

Build a Lead Capture Form To Attract Your Ideal Customer And Filter Out Those That Do Not Meet Your Standard

15 day free trial • no credit card required

Define your Ideal Customer

In order to capture high-quality leads, you need to know who your ideal customer is. When you really understand this person and what their needs are, you can create engaging forms that speak directly to them.

For example...

Imagine you're a financial advisor looking for clients. Do you think this quiz will get you hot leads?


It builds rapport and creates trust in advance by using the power of progressive agreements to baby step the prospect through the conversation already going on in their own mind.

The interactivity, user-friendliness, and conversational tone makes it human and shows you understand their needs and wants.

Here are some questions to consider when defining your Ideal Customer:

  1. What problem are they trying to solve or what job are they trying to get done?
    Your prospect may not even be aware of the problem or how to solve it. So you'll want to provide helpful content to educate them along the way. This will help create goodwill and build trust in advance.
  2. What are their requirements, needs, desires, goals, pain points, fears, etc...?

Knowing these will help you build your own set of questions and a form that speaks directly to them. It'll show you understand them and know your stuff. You'll become credible. And this will make them want to engage and do business with you.

People do not only buy because they understand the product—they buy because they feel understood.

Build Your Form

Here are some guidelines to help you structure and organize your questions in a fun and engaging way:
  1. Make the first step the easiest to complete. Start with something your prospect already wants to tell you. Preferrably a question with visual multiple choice answers. This engages them quickly and creates psychological momentum. See this Example.
  2. Gradually increase the intensity of the questions—going from easy to answer questions to questions that may require more thought and effort. This helps create flow and minimizes friction.
  3. Questions with visual multiple choice answers are typically easier to answer than questions that require typing. So you may want to add those to help maintain the flow.
  4. Asking for their contact information (name, email and phone) should be the last step or towards the end unless absolutely necessary in the beginning.

    You want to demonstrate you understand their needs and wants by asking more relevant questions first. People are more willing to give you their contact info afterward.

    I do not give up my info until i can at least see if is there is a possibility of a good fit for MY needs.

And remember, you want to weed out those that don't meet your standard while also encouraging your ideal customer to submit the form.

Once you've decided which questions to ask, watch this tutorial video to learn how to build your form.

Publish Your Form

  1. When you're done building and testing your form—making sure it works the way you want—you can publish and start using it.
  2. You can add it as a widget to your website or use it directly in your marketing campaigns.
  3. You'll receive email and/or text notifications when there's a lead.
  4. You can see how well your form is performing by looking at the stats and you can make any tweaks needed to make it perform even better.
Watch this video to learn more.